Launched in 1945, the Datejust is Rolex's longest-running collection and was created to celebrate the brand's 40th
anniversary. Unlike other Rolex watches, the Datejust is not designed for any specific activity or environment,
but simply exists as a smart, reliable timepiece. A pioneer in its time, the Datejust was the first automatic
watch with a date window and the first Rolex watch to use the Jubilee bracelet design.
